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As a former VIP Client Manager for fancy brands like Gucci and Mercedes-Benz, I've seen the ins and outs of what makes luxury brands [and their clients] tick.
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I'm passionate about helping independent brands thrive, and I love sharing my knowledge on everything from understanding luxury clients to building profitable and amazing relationships.
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““Our aim is to help jewellers save time by automating many of their marketing, sales, and customer service tasks.” - Marion van der Krogt
We are thrilled to be featured in Jeweller Magazine's November edition! Here's a small excerpt from the Jeweller's Digital Toolkit feature by Samuel Ord:
One of the most common complaints among jewellers is a lack of time while juggling various responsibilities.
To address this issue, it’s essential to ‘streamline’ tasks within a single system where possible. An avenue for this is a customer relationship management (CRM) system.
Alox CRM was founded by Marion van der Krogt and is designed for independent jewellery business owners.
Retailers can use Alox CRM to track customer communications across social media, live chat, email and SMS, compiling all relevant information and communication history in a customer profile.
The program also allows you to automate and personalise your email marketing campaigns, so you don’t have to spend hours manually creating and sending emails.
Templates, suggested content and pre-built workflows are all offered to help jewellers attract more customers and increase repeat sales by working smarter, not harder.
“Our aim is to help jewellers save time by automating many of their marketing, sales, and customer service tasks,” van der Krogt reveals.
“Our program frees up jewellers to focus on tasks they like doing best, working on the business or spending the time doing something else entirely.”
The program is a ‘turnkey’ solution, meaning that it is a complete CRM system that includes everything jewellers need to get started.
“Other providers give you the tools and wish you the best, whereas we offer the complete process and set-up. The program is also cloud-based, so jewellers and their staff can access it from anywhere with an internet connection,” she continues.
“On top of that, Alox CRM provides a variety of resources to ensure jewellers continue to successfully leverage the system in their business, including a comprehensive knowledge base, video tutorials, monthly masterclasses and a private 24/7 support channel.”
Like many other digital tools mentioned in this story, Alox CRM is consistently updated and refined. Next year, the company plans to expand the features and functionality tailored to jewellers’ needs.
This includes introducing a new ‘voting tool’ to collect users’ requests, upvotes, and feedback to inform future development.
Read the whole article here 👇🏼
As a private jeweller or jewellery designer, optimizing your time isn't just a luxury—it's essential. To explore how Alox CRM can help you automate and streamline your jewellery business, book a private demo here and take the first step towards business growth.
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